Jargon Free.
If people can’t understand the plan, they can’t deliver it. We strip out buzzwords, frameworks-for-their-own-sake, and consultant waffle — so everyone knows what’s happening.
- • Plain-English documentation
- • Clear ownership and next steps
- • Consistent language across teams
- • Leaders get information they can act on
Principle
“If someone outside the project can’t understand it in 60 seconds, it’s too complicated.”
We write for real humans — not to impress other consultants.
Why language matters
Confusion is the quiet killer of progress.
Teams don’t usually stall because they’re lazy — they stall because they don’t fully understand what’s being asked, why it matters, or what “done” looks like. Clear language removes that friction.
1. Shared understanding
Everyone in the room hears the same thing, not their own interpretation.
- • Fewer misaligned decisions
- • Easier handovers
2. Faster onboarding
New people can join the work quickly because everything makes sense.
- • Less explaining
- • More doing
3. Better leadership reporting
Senior stakeholders get clear, honest updates instead of padded jargon.
- • Trust goes up
- • Support is easier to get
How we do it
Clarity-first communication, every time.
This is baked into how we work — in workshops, reporting, documentation, and project rhythms.
Plain-English documents
One-page briefs, not 40-page decks. Anyone in the organisation can read them.
Named owners
“Who’s doing this?” is answered in the same sentence as “what are we doing?”
Visible progress
We show what moved — not just what was discussed. Clarity through evidence.
What it looks like
From buzzwordy to useful.
A lot of internal language is designed to sound clever. We rewrite it so it actually helps people do the work.
Before
“We need to level up cross-functional alignment to drive transformation across key pillars.”
After
“Our teams need to work together on the same goals. These are the priorities, who owns them, and how we’ll track progress.”
Want your teams to actually understand the plan?
We can review your current comms, simplify them, and give you a repeatable way to talk about work.
Contact Reignite