Alex Hunter.
Founder of Reignite Solutions. Obsessed with helping organisations turn good intentions into actual, measurable progress — without drowning people in process or jargon.
Based in Ilkley, West Yorkshire. Working with UK teams remotely.
Why Reignite?
“I kept seeing smart teams stall because nobody had made things clear, simple, and doable.
Reignite exists to fix that.”
Clarity first. Momentum always. Results or it doesn’t count.
The story
Built after watching good work get stuck.
Reignite wasn’t started to chase buzzwords. It was started because too many projects, products, and internal initiatives were slowing down — not because the ideas were bad, but because the execution was messy.
Alex created Reignite to be the “guiding hand” that organisations can bring in when they need to get moving again — calmly, clearly, and with everyone pulling in the same direction.
A practical operator
Less theory, more “here’s how we’ll do it this month”. You get someone who’s actually run work, not just commented on it.
Champion of clarity
If people don’t understand the plan, it’s not a plan. Alex simplifies language, goals, and ownership.
Partner, not preacher
Works alongside your teams — not hovering above them — to build ways of working that feel natural.
What Alex believes
Progress beats presentation. Every time.
The Reignite approach is opinionated — it’s designed for organisations that want visible movement without hiring a giant consultancy.
1. Start with the outcome
If we don’t know what we’re trying to change — for customers, teams, or leadership — we stop and define it.
2. Make it understandable
No jargon, no hiding behind process. Everyone should know what’s happening and why.
3. Work with people, not around them
Real change happens when the people doing the work are involved in shaping it.
4. Leave things better than we found them
Teams should be more confident, more organised, and more self-sufficient at the end of an engagement.
Experience
Experience across digital, product, and change.
Alex has worked with teams where the challenge wasn’t “what should we do?” — it was “how do we get this done without burning everyone out?”. That’s the problem Reignite is built to solve.
Leading change
Helping organisations shift how they plan, prioritise, and communicate — so teams can move together.
Supporting product & digital
Working with product, engineering, and ops to make their work more predictable and visible.
Partnering with leadership
Giving senior leaders a clear story to tell — and the confidence that the work is actually moving.
A human, not a machine
Yorkshire base, UK focus.
Reignite is deliberately small and hands-on. That means you work directly with Alex — not a junior team who didn’t write the proposal. It also means we can move at your pace.
- • Located in Ilkley, West Yorkshire
- • Used to working with distributed UK teams
- • Clear, straightforward communication style
How to work with Alex
- 1. Quick call to understand what’s slowing you down
- 2. Light-touch proposal — in plain English
- 3. Hands-on engagement to create visible progress
No hard sell. Just an honest assessment of whether Reignite is the right fit.
Want to talk through what you’re trying to move?
Share what’s stuck or unclear in your organisation and Alex will outline the simplest way to make progress.
Contact Reignite